SMS messages can be sent to any mobile phone, regardless of carrier, while WhatsApp messages are limited to device owners with a WhatsApp account.

WhatsApp messages bypass SMS roaming fees or fluctuating carrier costs because they’re delivered as an OTT message, making it ideal for businesses that communicate with customers outside of their regions. With WhatsApp Business, you can chat with anyone in the world virtually for free, while mobile carriers commonly charge for SMS messages with extra costs for international messages.However, you can access WhatsApp messages on any device with an internet connection, including desktops, laptops, tablets, and phones. Consumers can only send and receive SMS messages between mobile phones.While WhatsApp Business and SMS function similarly, there are a few key differences: OTT messaging apps like WhatsApp have rapidly overtaken SMS messaging for their cost, speed, and ability to chat with people worldwide. How are WhatsApp Business and SMS different? When used in conjunction with other mobile channels, WhatsApp Business becomes an indispensable element of a successful omnichannel marketing strategy. WhatsApp provides fast and low-cost messages exchanged over the internet through connected smartphones, laptops, desktop computers, tablets, and even smartwatches.

OTT messaging apps are third-party alternatives to texting services traditionally supplied by mobile network operators. More than 5 million business users take advantage of this popular messaging platform today. WhatsApp Business is an OTT (over-the-top) chat app that brings the functionality and convenience of personal messaging to customer communications. With 2 billion active daily users sending 65 billion messages each day, it’s no surprise that Facebook (the developers behind WhatsApp) expanded its platform to include a business application: WhatsApp Business. WhatsApp is the most popular global messaging channel.

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